{"id":21662,"date":"2025-12-09T18:44:57","date_gmt":"2025-12-09T17:44:57","guid":{"rendered":"https:\/\/www.wearephenix.com\/pro\/?p=21662"},"modified":"2025-12-09T18:47:03","modified_gmt":"2025-12-09T17:47:03","slug":"coop-atlantique-adherer-equipe-demarche-anti-gaspi","status":"publish","type":"post","link":"https:\/\/www.wearephenix.com\/pro\/coop-atlantique-adherer-equipe-demarche-anti-gaspi\/","title":{"rendered":"D\u00e9marche anti-gaspi : Coop Atlantique fait adh\u00e9rer ses \u00e9quipes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" width=\"1920\" height=\"1080\" class=\"wp-image-21638 lazyload\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;width: 5000px\" data-src=\"https:\/\/www.wearephenix.com\/pro\/wp-content\/uploads\/sites\/2\/2025\/12\/tech-for-retail-visuel-conference.jpg\" alt=\"D\u00e9marche anti-gaspi\" data-srcset=\"https:\/\/www.wearephenix.com\/pro\/wp-content\/uploads\/sites\/2\/2025\/12\/tech-for-retail-visuel-conference.jpg 1920w, https:\/\/www.wearephenix.com\/pro\/wp-content\/uploads\/sites\/2\/2025\/12\/tech-for-retail-visuel-conference-300x169.jpg 300w, https:\/\/www.wearephenix.com\/pro\/wp-content\/uploads\/sites\/2\/2025\/12\/tech-for-retail-visuel-conference-1024x576.jpg 1024w, https:\/\/www.wearephenix.com\/pro\/wp-content\/uploads\/sites\/2\/2025\/12\/tech-for-retail-visuel-conference-768x432.jpg 768w, https:\/\/www.wearephenix.com\/pro\/wp-content\/uploads\/sites\/2\/2025\/12\/tech-for-retail-visuel-conference-1536x864.jpg 1536w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>INTRODUCTION \u2013 D\u00e9marche anti-gaspi<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong> Simon<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9marche anti-gaspi<\/li>\n\n\n\n<li>CEO de Phenix et ancien DAF.<\/li>\n\n\n\n<li>10 millions de tonnes de nourriture gaspill\u00e9es chaque ann\u00e9e.<\/li>\n\n\n\n<li>16 milliards d\u2019euros de pertes \u00e9conomiques (ADEME \/ Cour des comptes).<\/li>\n\n\n\n<li>La grande distribution repr\u00e9sente 8% de ce gaspillage (Eurostat 2024).<\/li>\n\n\n\n<li>Loi Garot de 2016 : interdiction de d\u00e9truire les invendus alimentaires encore consommables.<\/li>\n\n\n\n<li>Mission de Phenix : accompagner la grande distribution et les industriels pour<a href=\"https:\/\/www.wearephenix.com\/pro\/supermarche-hypermarche-valorisez-invendus\/\"> revaloriser leurs surplus.<\/a><\/li>\n\n\n\n<li>Exemple de <a href=\"https:\/\/www.wearephenix.com\/pro\/cas-client\/comment-la-coop-atlantique-pilote-une-demarche-anti-gaspi-efficace-pour-ses-magasins\/\">Coop Atlantique : une coop\u00e9rative du Sud-Ouest a<\/a>yant fait de l\u2019anti-gaspi une politique d\u2019entreprise.<\/li>\n\n\n\n<li>Pr\u00e9sentation de l\u2019intervenant : J\u00e9r\u00e9my Kopernik, directeur financier adjoint de Coop Atlantique.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>J\u00e9r\u00e9my<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Directeur financier de Coop Atlantique.<\/li>\n\n\n\n<li>Coop\u00e9rative de consommateurs implant\u00e9e dans le Sud-Ouest.<\/li>\n\n\n\n<li>Fonctionnement en int\u00e9gr\u00e9.<\/li>\n\n\n\n<li>65 magasins U (95 % du chiffre d\u2019affaires).\n<ul class=\"wp-block-list\">\n<li>Hyper :\u00a0<\/li>\n\n\n\n<li>Super :\u00a0<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>150 magasins de proximit\u00e9 \u00e0 l&rsquo;enseigne Coop.<\/li>\n\n\n\n<li>Collaboration avec Syst\u00e8me U depuis 2012.<\/li>\n\n\n\n<li>1 entrep\u00f4t + 4 restaurants (activit\u00e9 marginale).<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Contexte et enjeux de Coop \u2013 d\u00e9marche anti-gaspi<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Th\u00e9matique<\/strong> : Pourquoi Coop Atlantique a engag\u00e9 une d\u00e9marche anti-gaspi en 2021.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Transition vers les enjeux : \u201cQu\u2019est-ce qui vous a conduit \u00e0 vous saisir du sujet ?\u201d<\/li>\n\n\n\n<li>Rappel de l\u2019importance de la d\u00e9marche c\u00f4t\u00e9 enseignes : r\u00e9glementaire, \u00e9conomique, organisationnel.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Points \u00e0 aborder \u2013 J\u00e9r\u00e9my<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En 2021 : volont\u00e9 d\u2019aller plus loin sur l\u2019anti-gaspi<\/li>\n\n\n\n<li>Enjeux : r\u00e9pondre \u00e0 la <a href=\"https:\/\/agriculture.gouv.fr\/lutte-contre-le-gaspillage-alimentaire-les-lois-francaises#:~:text=11%20f%C3%A9vrier%202016%20%E2%80%93%20La%20loi,les%20restes%20alimentaires%20%C3%A0%20des\">Loi Garot<\/a> mais aussi un enjeu \u00e9conomique et soci\u00e9tal.<\/li>\n\n\n\n<li>Objectifs :\n<ul class=\"wp-block-list\">\n<li>R\u00e9duire la casse, qui repr\u00e9sente plusieurs millions d\u2019euros.<\/li>\n\n\n\n<li>Mieux valoriser les invendus.<\/li>\n\n\n\n<li>F\u00e9d\u00e9rer les \u00e9quipes autour du projet.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Collaboration avec Phenix depuis le d\u00e9but de la d\u00e9marche en 2021<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Adh\u00e9sion et mobilisation des \u00e9quipes \u2013<\/strong> <strong> D\u00e9marche anti-gaspi<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Th\u00e9matique<\/strong> : Comment faire adh\u00e9rer les \u00e9quipes \u00e0 une d\u00e9marche anti gaspi ?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mise en avant de l\u2019importance de la mobilisation des \u00e9quipes terrain.<\/li>\n\n\n\n<li>Introduire la difficult\u00e9 de faire \u00e9voluer les pratiques magasins.<\/li>\n\n\n\n<li>Souligner que c\u2019est souvent le frein principal d\u2019une d\u00e9marche anti-gaspi.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Points \u00e0 aborder \u2013 J\u00e9r\u00e9my<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le plus difficile : faire adh\u00e9rer les directeurs et les \u00e9quipes, prouver que c\u2019est rentable, simple, utile.<\/li>\n\n\n\n<li>Phenix cr\u00e9dibilise la d\u00e9marche : ce n\u2019est plus une id\u00e9e du si\u00e8ge mais un projet collectif.<\/li>\n\n\n\n<li>Actions mises en place :\n<ul class=\"wp-block-list\">\n<li>Deux s\u00e9minaires par an : partage de bonnes pratiques et formation des responsables de rayon.<\/li>\n\n\n\n<li>Prime d\u2019objectif sur la d\u00e9marque pour 100 % des collaborateurs.<\/li>\n\n\n\n<li>Label anti-gaspi pour valoriser les magasins engag\u00e9s.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Objectif : pas z\u00e9ro casse, mais z\u00e9ro d\u00e9chet.<\/li>\n\n\n\n<li>Changement culturel :\n<ul class=\"wp-block-list\">\n<li>L\u2019anti-gaspi devient un r\u00e9flexe de gestion, discut\u00e9 en r\u00e9union de performance au m\u00eame titre que les ventes ou la marge.<\/li>\n\n\n\n<li>Les directeurs se challengent entre eux.<\/li>\n\n\n\n<li>Fiert\u00e9 d\u2019\u00eatre magasin labellis\u00e9.<\/li>\n\n\n\n<li>La d\u00e9marche devient un marqueur fort de la culture Coop Atlantique.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Organisation de la d\u00e9marche \u2013<\/strong> <strong> <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Th\u00e9matique<\/strong> : Structuration de la d\u00e9marche anti-gaspi avec l\u2019aide de Phenix.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introduire la notion de structuration : m\u00e9thodes, outils, accompagnement terrain.\u00a0<\/li>\n\n\n\n<li>Insister sur l\u2019importance d\u2019un cadre clair pour un r\u00e9seau multi-formats.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Points \u00e0 aborder \u2013 J\u00e9r\u00e9my<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Besoin de structurer la d\u00e9marche.<\/li>\n\n\n\n<li>Coop n\u2019avait pas les outils ni le r\u00e9seau associatif pour g\u00e9rer les dons.<\/li>\n\n\n\n<li>B\u00e9n\u00e9fices de Phenix :\n<ul class=\"wp-block-list\">\n<li>Solution compl\u00e8te pour les dons, la d\u00e9fiscalisation et la tra\u00e7abilit\u00e9.<\/li>\n\n\n\n<li>Expertise terrain : audits, formations, proximit\u00e9 avec les magasins.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00e9sultat : transformation de la d\u00e9marche en une politique anti-gaspi solide et mesurable.<\/li>\n\n\n\n<li>Mise en place :\n<ul class=\"wp-block-list\">\n<li>\u00c9laboration d\u2019une politique anti-gaspi document\u00e9e et partag\u00e9e avec tous les directeurs.<\/li>\n\n\n\n<li>Solutions d\u00e9ploy\u00e9es :\n<ul class=\"wp-block-list\">\n<li>Stickage des produits proches de la DLC.<\/li>\n\n\n\n<li>Paniers anti-gaspi.<\/li>\n\n\n\n<li>Dons aux associations locales.<\/li>\n\n\n\n<li>Alimentation animale.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Objectif : gestion en amont (achats, pr\u00e9vention des invendus) et en aval (valorisation, don, r\u00e9emploi).<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>R\u00e9sultats \u2013<\/strong> <strong> <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u00e9matique :&nbsp; Impacts concrets apr\u00e8s plusieurs ann\u00e9es de d\u00e9marche.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Questionner les r\u00e9sultats concrets obtenus.<\/li>\n\n\n\n<li>Inviter \u00e0 illustrer avec des exemples ou des ordres de grandeur.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Points \u00e0 aborder \u2013 J\u00e9r\u00e9my<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Baisse significative de la casse (plusieurs millions d\u2019euros).<\/li>\n\n\n\n<li>R\u00e9duction visible des d\u00e9chets : certains magasins ont supprim\u00e9 leurs bacs \u00e0 biod\u00e9chets gr\u00e2ce \u00e0 l\u2019alimentation animale.<\/li>\n\n\n\n<li>Dons automatis\u00e9s avec r\u00e9cup\u00e9ration des Cerfa pour la d\u00e9fiscalisation.<\/li>\n\n\n\n<li>Mobilisation collective : le sujet devient un levier de fiert\u00e9 et de performance pour les \u00e9quipes.<\/li>\n\n\n\n<li>Sensibilisation des directions + formation continue des \u00e9quipes terrain.<\/li>\n\n\n\n<li>Chiffres possibles \u00e0 partager :\n<ul class=\"wp-block-list\">\n<li>4,5 M\u20ac de repas sauv\u00e9s en 2024<\/li>\n\n\n\n<li>L\u2019\u00e9quivalent de 2000 tonnes de marchandises sauv\u00e9es<\/li>\n\n\n\n<li>Il partagera \u00e9galement les \u00e9conomies en valeur et en taux !<\/li>\n\n\n\n<li><s>Nombre de collectes : 3500 en 2024 remplacements inclus (je ne suis pas s\u00fbr de l&rsquo;endroit o\u00f9 j&rsquo;ai pris la donn\u00e9e cependant)<\/s><\/li>\n\n\n\n<li><s>Nombre d\u2019associations b\u00e9n\u00e9ficiaires : 50 r\u00e9parties sur les 17 magasins suivis<\/s><\/li>\n\n\n\n<li><s>Nombre de repas sauv\u00e9s : 1 355 916 en 2024<\/s><\/li>\n\n\n\n<li><s>Tonnes de CO\u2082 \u00e9vit\u00e9es : 5 015 680 en 2024<\/s><\/li>\n\n\n\n<li><s>Tonnes de d\u00e9chets \u00e9vit\u00e9es : 753 tonnes en 2024<\/s><\/li>\n\n\n\n<li><s>\u00c9conomies r\u00e9alis\u00e9es sur les factures d\u00e9chets : 82 853\u20ac<\/s><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion \u2013 <\/strong> <strong> <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Th\u00e9matique<\/strong> : Conseils \u00e0 d\u2019autres enseignes + conclusion\/pitch de Phenix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Points \u00e0 aborder \u2013 J\u00e9r\u00e9my<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Importance de s\u2019entourer des bons partenaires \/ experts.<\/li>\n\n\n\n<li>Structurer la d\u00e9marche d\u00e8s le d\u00e9part.<\/li>\n\n\n\n<li>Faire de la mobilisation humaine et de la fiert\u00e9 collective les moteurs du projet.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Points \u00e0 aborder \u2013 Simon<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mission de Phenix : aider les enseignes et industriels \u00e0 d\u00e9cupler la valeur de leurs surplus.<\/li>\n\n\n\n<li>La casse = enjeu prioritaire (perte s\u00e8che, risque r\u00e9glementaire, co\u00fbt des d\u00e9chets, image interne et externe).<\/li>\n\n\n\n<li>M\u00e9thode Phenix :\n<ul class=\"wp-block-list\">\n<li>Pilotage des invendus.<\/li>\n\n\n\n<li>Valorisation multi-canaux.<\/li>\n\n\n\n<li>Accompagnement humain (expert en magasin, conformit\u00e9 r\u00e9glementaire et fiscale).\n<ul class=\"wp-block-list\">\n<li>Impact mesurable (chiffres fournis dans ton texte initial).<\/li>\n\n\n\n<li>Passage d\u2019une logique de casse subie \u00e0 une casse pilot\u00e9e et valoris\u00e9e<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>INTRODUCTION \u2013 D\u00e9marche anti-gaspi Simon J\u00e9r\u00e9my Contexte et enjeux de Coop \u2013 d\u00e9marche anti-gaspi Th\u00e9matique : Pourquoi Coop Atlantique a engag\u00e9 une d\u00e9marche anti-gaspi en 2021. Points \u00e0 aborder \u2013 J\u00e9r\u00e9my Adh\u00e9sion et mobilisation des \u00e9quipes \u2013 D\u00e9marche anti-gaspi Th\u00e9matique : Comment faire adh\u00e9rer les \u00e9quipes \u00e0 une d\u00e9marche anti gaspi ?&nbsp; Points \u00e0 aborder [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":21668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76],"tags":[34],"class_list":["post-21662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars","tag-supermarches-hypermarches"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9marche anti-gaspi : Coop Atlantique fait adh\u00e9rer ses \u00e9quipes - Phenix Pro<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Coop Atlantique a fait de sa d\u00e9marche anti-gaspi, une v\u00e9ritable politique d\u2019entreprise, gr\u00e2ce \u00e0 Phenix\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wearephenix.com\/pro\/coop-atlantique-adherer-equipe-demarche-anti-gaspi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9marche anti-gaspi : Coop Atlantique fait adh\u00e9rer ses \u00e9quipes - 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